LUNCH BOX
A digital-first landing page concept focused on visual hierarchy, rhythm, and clear typographic structure.
The Challenge
Design a landing page for a food delivery brand that feels modern and digital-first, while still communicating warmth and appetite appeal. Avoid the generic food-app template: clean cards, stock photography, pastel backgrounds.
The Approach
I treated the page as a typographic system first — establishing a strong visual hierarchy through scale, weight, and negative space — then brought in photography and illustration as supporting layers rather than the primary vehicle.
The Outcome
A landing page concept that feels intentional from headline to footer: clear hierarchy, deliberate rhythm, and a visual approach that gives the brand personality without over-designing it.