UNCLE GREEN
A brand system built around warmth, personality, and a visual language designed to feel polished and distinct.
The Challenge
Create a brand that feels warm, approachable, and distinctly personal — one that doesn't look like it came from a template and can hold up across both print and digital applications.
The Approach
I started with the personality first: what does Uncle Green feel like to be around? Warm, a little witty, trustworthy. The visual system was built from that character outward — a logo mark that carries personality without being decorative, a colour palette rooted in warmth, and typography that balances friendliness with structure.
The Outcome
A complete brand identity with logo system, colour palette, typography direction, and collateral mockups. The result feels polished, warm, and genuinely distinct from the category default.